PROJECT BACKGROUND

CLIENT: LAHORIYE TANDOOR AND BBQ

Lahoriye engaged Melbourne Sign Studio to develop a distinctive brand identity and branding that captures the authentic spirit of Lahore while creating a warm and welcoming experience for the local community.

The objective of this project is to design a memorable logo, restaurant branding, and visual identity that reflects Lahori culture, hospitality, and traditional street food heritage, while ensuring the brand feels inviting, timeless, and visually strong across signage, interiors, packaging, and digital platforms.

THE STORY OF LAHORIYE

Lahoriye is a dream of Atif and his wife Fabia a dream built on memories, flavours, and the warm spirit of Lahore. Inspired by the vibrant food culture and heartfelt hospitality that Lahoris are known for, they envisioned creating more than just a restaurant; they wanted to create a place where people feel welcomed, connected, and at home.

For Atif and Fabia, food has always been about bringing people together. Whether it is the aroma of sizzling BBQ, the comfort of a freshly cooked karahi, warm naan straight from the oven, or the joy of a traditional Lahori breakfast, every meal carries memories of togetherness, celebration, and belonging. With Lahoriye, their goal is to share these authentic flavours and experiences with the diverse Wollert and wider community.

Rooted in traditional Lahori street food, Lahoriye is designed to be a welcoming space for everyone — from those reconnecting with familiar tastes of home to first-time visitors eager to experience the rich and vibrant flavours of Pakistan. At its heart, Lahoriye represents authenticity, warmth, and genuine hospitality — a place where strangers become guests, and guests feel like family.